InnovationLab uses a combination of Bariol and Helvetica type families on its website. It is a clean, legible, easily available typography. HTML CSS <h1>Title 1</h1> <h2>Title h2</h2> <h3>Title h3</h3> <h4>Hightlighted text. <strong>Strong text</strong> Lorem ipsum dolor sit amet, consectetur adipisicing elit. Deserunt quibusdam, doloremque eaque non. Nostrum, soluta debitis commodi incidunt asperiores illum velit quaerat labore, sapiente natus consequuntur similique, adipisci quos quam?</h4> <p>Body text. <strong>Strong text</strong> nam dapibus nisl vitae elit fringilla rutrum. Aenean sollicitudin, erat a elementum rutrum, neque sem pretium metus, quis mollis nisl nunc et massa. Vestibulum sed metus in lorem tristique ullamcorper id vitae erat.</p> h1 { font-family: 'Bariol'; font-size: 40px; font-weight: 300; color: #555555; line-height: 21px; } h2 { font-family: 'Bariol'; font-size: 28px; font-weight: 500; color: #555555; line-height: 22px; } h3 { font-family: 'Bariol'; font-size: 18px; font-weight: 500; text-transform: capitalize; color: #555555; } h4 { font-family: 'Bariol'; font-size: 17px; text-transform: uppercase; font-weight: 700; color: #1477c9; } p { font-family: 'Bariol'; font-size: 15px; line-height: 23px; letter-spacing: .3px; } strong { font-weight: 700; }